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The Golden Shears awards, chaired by Simon Cundey of Henry Poole & Co, are the ideal place to see the best in bespoke tailoring and what the younger generation are bringing into the business.

To enter this year’s event, tailoring students and apprentices from across the country submitted work which was first judged by a panel of Savile Row insiders, who awarded marks for technical skill, design, cutting and tailoring. The top 25 eventually feature in a catwalk show at Merchant Taylors’ Hall, which this year is on Monday, March 20, where more marks are awarded for aesthetic value by a VIP panel industry aficionados.

Technical judge Antonia Ede, Founder of Tailoring House Montague Ede, is a major fan of the event. “Not only does the Golden Shears celebrate young talent in the trade and coming up through the colleges, it also works as an amazing platform and showcase for those tailors to display and prove their worth,” she said.

“Although primarily a competition, I think a huge part of the taking part process is the education gleaned from the entering. Having to design, cut, make and finish a look is no mean feat and, having spoken to past entrants and witnessed the love and dedication poured in to the final piece, I know that each tailor would say they learnt a great deal about themselves and their craft in the process.”

The Golden Shears and £3000 are awarded to the entrant with the highest total of marks in both stages of the competition. The runner-up receives Silver Shears and £2500, and a ‘Rising Star’ wins Silver Shears and £2000. The principal sponsors of the evening are CapitB and the Savile Row Bespoke Association.

Roll of honour 2017

Fashion Tailoring Academy, Camberwell

Laura Pizzetti

School of Creative Arts,  Hertfordshire University

Aigerim Kaziyeva

London College of Fashion

Donghyun Kim, Elin Sjovik, Emily Latham and James Eardley

Leeds College of Arts

Monica Birzan

UCA Rochester

Matthew-Erik Beal

Anderson & Sheppard

Emily Hayward

Chittleborough & Morgan

Alireza Haraji

Couch & Hoskin

Jorden Barratt and Zoe Yates

Dege & Skinner

Alexander Hills

Gieves & Hawkes

Riki Brockman


Rebecca Mahoney

Kathryn Sargent

Alistair Nimmo and Tara Hansen

Maurice Sedwell

Jessica Robinson

Norton & Sons

Kirsten McDove

Richard Anderson

Emily Self

Robert Dick

Jack Lamb

Savile Row Academy

Rachel Singer and Richard Butler

Thom Sweeney

Louise McGowan

Welsh & Jefferies

Charles Urraca Serra






The Golden Shears awards, chaired by Simon

By Daniel Evans

Some 30 years before he died in 1840, penniless and insane in an asylum outside Caen in France, Beau Brummell was one of the most influential figures in regency England. A friend of the future king, he was an arbiter of men’s fashion and dominated the way people dressed around town.

He certainly had style and is credited with establishing the modern suit while rejecting more ornate fashions. According to legend, he took five hours a day to dress and recommended that boots be polished with champagne.

The word “Dandyism” was invented to describe his world of fashion and fun – and it was a world which has been brought to life at the Jermyn Street Theatre which is currently presenting Beau Brummell – An Elegant Madness to enthusiastic theatregoers.

The play, starring Sean Brosnan and Richard Latham. is set in the winter of 1819. As the most stylish man of his day lives in exile in a madhouse in Calais, George Bryan Brummell revels in past glories when he dominated the worlds of fashion, wit and dress. He is convinced his old friend and patron the Prince of Wales (by now King George IV) will visit him and restore his position in society. Today, the King is coming to Calais! Brummell’s valet, however, fired by revolutionary zeal, has other plans for the British monarch…

This black comedy by Emmy award-winning Ron Hutchinson has not been seen in London for 15 years so the script has been updated to reinvigorate the text which seems even more resonant in today’s celebrity obsessed world.

Director Peter Craze was delighted to be bringing Ron Hutchinson’s play back to Beau Brummell’s spiritual home of Jermyn Street. “Two years ago we dealt with the fall of another dandy in The Trials of Oscar Wilde,” said Craze. “Now we are telling the story of the original wit and man of fashion. Brummell once said that ‘To be truly elegant, one should not be noticed’ and now he is largely forgotten. We hope this production will go some way to restoring his reputation.”

The critics were certainly impressed. “Sean Brosnan mesmerises as the Beau,” says Time Out. “A spectacle both ludicrous and touching due to Peter Craze’s adroit direction” while The Stage writes: “As Beau Brummell, Sean Brosnan is haughty, cool, racked with impotent rage and convincingly mad. His coarse-grained valet, played by Richard Latham, excites more sympathy.”

The tailors of Savile Row exist largely because of Beau Brummell’s patronage of tailors and his legacy is celebrated with a statue on Jermyn Street. Take a closer look when you next walk past it.

Beau Brummell: An Elegant Madness runs at the Jermyn Street Theatre until March 11

By Daniel Evans Some 30 years before he