Christmas lights are twinkling along Savile Row  in the heart of Mayfair. The new Christmas lights are inspired by iconic tools found in every tailor’s workshop: a pair of shears, representing some of the key values of Savile Row, craftsmanship, skill and knowledge. Photo credit: Aaron Chown/PA Wire and images from retailers by Matt Flynn

The giant illuminated golden shears are seen cutting through a glittering pealight swathe of ‘fabric’, with the message of ‘Savile Row Christmas’ twinkling against the winter sky. For the first time ever, these new festive lights will illuminate The Row, from the corner of Clifford Street and finishing on the corner of Burlington Gardens, adjacent to the Royal Academy of Arts.

In celebration of the new lights being switched on, a host of tailors and retailers came together by keeping their doors open for late night shopping and offered customers and visitors festive treats, drinks and more in-store. These included: Cad & The Dandy, clothsurgeon, Cremieux, Gaziano & Girling, Gieves & Hawkes, Davies & Son, Dege & Skinner, Drake’s, Edward Sexton, Holland & Sherry, Norton & Sons, Pineider, RE:New & Lingwood, The Service, Arthur Sleep, The Deck and Thom Sweeney, as well as the newly opened Daniel Hanson, Fedro and Marcel Rodrigues.