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Moving on up! Daisy Knatchbull looking forward to life at 32, Savile Row

Moving on up! Daisy Knatchbull looking forward to life at 32, Savile Row

From left to right: Lady Sabrina Percy, Hum Fleming, Daisy Knatchbull, Natalie Salmon and Flora Vesterberg

By Daniel Evans

The cocktails were flowing and the enjoyment was obvious when Daisy Knatchbull celebrated moving The Deck, her women’s tailoring house, into new premises on Savile Row last week. With a glamorous party enjoyed by people from across the world of fashion, Daisy, who opened her first store at 19 Savile Row in 2020, was clearly delighted to be in a much bigger space, across the road, at No 32.

“I’m loving the evening,” she told me. “I’m very blessed and honoured to have so many people here to celebrate the opening of The Deck. The move means we have a bigger presence and more store frontage. To be among the bastions of British tailoring is an honour, a great thing, and we really have the opportunity to make our mark on The Row. I hope we stay here for the next 100 years.”

Among the guests were D&G model Lady Sabrina Percy, Prince Edward’s daughter Lady Helen Taylor, Arabella Holland, Natalie Salmon, Flora Vesterberg and Hum Fleming. The cocktails were provided by Savile Row Gin. Daisy adds: “I launched The Deck with a vision to dress the success of the world’s most self-empowered women and now, three years later, I couldn’t be prouder of where our house stands. This new space on Savile Row is the biggest physical manifestation of The Deck to date; designed and curated to reflect the grand scale of our garments on offer. I’m incredibly excited to continue with the creation of all tailored identities from this tremendous space. Whether you’re an existing customer of The Deck or someone with a newfound sartorial curiosity, our new doors are always open to welcome you, because our story cannot exist without yours.”



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