OenoHouse, the London flagship commercial space for the fine wine investment company OenoGroup, has launched as an elegant fine wine boutique with tasting room and outside alfresco terrace.

Branded as an intimate space in the heart of the city, OenoHouse will be a top fine wine shop where wine lovers can sample and buy rare and iconic wines from all over the world.

Led by a team of international wine experts, it will welcome a rotation of pop-up appearances from some of their favourite brands such as Penfolds, Domaine de la Romanee-Conti, and Liber Pater which will attract fine wine collectors and consumers alike.

Wines served at the launch included Château Haut-Brion, Château Lafite Rothschild, Château Mouton Rothschild, Château Latour and Château Margaux.

OenoHouse is run by an all-female team. Newly appointed General Manager Luisa Martinello, former Manager of Harrod’s wine shop, is joined by Assistant General Manager Katerin D’Alfonso who was former head sommelier at Browns Hotel.

And lest you were wondering, Oeno (pronounced “Oh-Way-No”) is named after oenology (the study of wine or “oinos” from Ancient Greek).