Having one's name woven into one's clothing may suggest a serious crisis of identity. Yet, given the rise of personalisation and the threat of terrorism, it does chime with the times.

This triumph of technological expertise comes from top cloth house, Scabal. They believe that the possibility of having your name woven into a suit length takes the prevailing trend for personalisation a step farther and are presenting examples in a 98/2 wool/cashmere suiting of Super 180s quality, 260gms weight, available in navy, slate grey or black.

The development is by no means restricted to a personal name - it could be your company name, a club, your sweetheart's or a message. At a glance, you would be wearing a striped suit. On close, much closer inspection, the stripes may be deciphered. One suggestion is a jokey 'if you can read this, you are standing far too close'.

It follows in a long tradition of personalised clothing. The original Aran sweaters were knitted in slightly different patterns for the different fishing villages, so that in the event of a body being washed ashore, it was possible to identify the home village of the drowned fisherman.

With sudden death a chilling possibility from terrorist or criminal activity, at least the worry of being an unidentifiable corpse may be removed if our clothing provides similar clues. And it is certainly a more grown-up alternative to mummy sewing in a name label.

Called the Private Line, this suiting may be ordered through your tailor. The one shown here carries MICHAEL 14 FEBRUARY 2004, so the possibilities for anniversary and event reminders are clearly endless.