Following last year’s highly successful outing for Concours on Savile Row, the third edition will take place in London’s famous tailoring district on Wednesday 22 and Thursday 23 May. The unique event drew more than 12,000 visitors in 2023, with over 40 cars and motorcycles on display from manufacturers and private collectors.
The line-up was eclectic and included the debut of two Huntsman-designed Bentleys, a Jaguar E-type art car, a JPS Lotus F1 machine and a number of highly significant cars from private collectors. Savile Row is the world’s ultimate destination for bespoke tailoring and craftsmanship, with an ever-expanding selection of made-to-measure, ready-to-wear and complimentary accessories. The event – which is free to the public – celebrates the long history that automotive manufacturers and tailors share, with many partnerships and collaborations entered into over the two days. Savile Row is closed to traffic during event, thanks to the cooperation of Westminster City Council. Visitors are able to browse the spectacular cars and the fascinating tailors’ displays, as well as enjoy the talks and live music on the central stage. People will see some of the greatest cars ever made, matched with specific tailors to continue a long tradition of car manufacturers pairing with the craftsmanship of Savile Row. Many important names in the car design and tailoring worlds will be speaking on the main stage, and there will be live music too. Refreshments will be available from The Service café as well as several pop-up venues. 
Jenny Casebourne, Head of Portfolio at The Pollen Estate, said: “The Pollen Estate is delighted to host Concours on Savile Row for a third year in 2024. Savile Row is London’s iconic destination renowned for tailoring, craftsmanship and style, and we are excited to see the new collaborations and the synergies with the car manufacturers come to life. The event is a fantastic opportunity for visitors to go inside the tailoring houses and meet the individual tailors as well as experience the expertise and craft behind a bespoke suit first-hand. Concours on Savile Row is a great addition to London’s events calendar and will showcase the very best of British tailoring to a global audience.”
Looking forward to 2024, Geoff Love, UK Managing Director of organiser Hothouse Media, said: “The second edition of this unique event established Concours on Savile Row as a key date in both the automotive and bespoke-tailoring calendar. The response to the event from manufacturers, sponsors and tailors has been tremendous, and 2024 will see further innovation as we continue to focus on the opportunities presented by such a special event.”
