The capital’s stamina is amazing, says Dylan Jones, chair of LFWM.
The big names in men’s fashion were out in force in the capital this summer at the fifth London Fashion Week Men’s. David Beckham was there with his wife Victoria to showcase his latest work with English heritage brand Kent & Curwen. Co-founded with creative director Daniel Kearns, the pair presented a cricket-inspired range – with knitted cardigans and striped blazers to logo jumpers for spring/summer 18.
Dylan Jones, chair of LFWM, was delighted with the show. “The fifth anniversary of London Fashion Week Men’s has been as surprising as it has been exhausting,” he said. “With over 100 events, runway shows, presentations, installations, cocktail parties, dinners and full-on raves, #LFWM once again proved that London has more stamina than any other fashion capital. As for the shows, they have been extraordinary, from the psychedelic to the formal, from Charles Jeffrey and MAN to the best of Savile Row, and from Dunhill and Richard James to Vivienne Westwood. There really is no place like London.”
The event, co-hosted by Caroline Rush CBE, Elizabeth Saltzman and Tracey Emin, opened with an intimate celebration at Mark’s Club, which saw Dylan Jones launch his new book: London Sartorial: Men’s Style from Street to Bespoke. Across the capital were shows, events and presentations from the brands and partners of London’s past and future menswear history, including Barbour International, British GQ and Tom Ford, Burberry, Hackett, Stella McCartney and Vivienne Westwood.
A partnership with Ocean Outdoor increased the city-wide reach of London Fashion Week Men’s logo and content, which featured on screens in Canary Wharf, Holland Park and Westfield London. Renowned artist Emin designed a 5th anniversary logo for LFWM in her signature handwriting and the British Fashion Council collaborated with i-D to produce the A-Z of London Menswear, appreciating the “vibrant visionaries” who make the capital the most exciting place for menswear today.
London’s Deputy Mayor for Culture and Creative Industries, Justine Simons said: “Nowhere is it clearer than at London Fashion Week Men’s, which attracts the crème de la crème of international designer talent, media and business leaders, everywhere from Mexico to Manchester, that our great city can easily lay claim to being one of the big four fashion capitals of the world, alongside Paris.”
Sophie Ambridge
