AS one of the few people attending the recent UK Fashion Export Awards who knew Ben Sherman, I couldn't help thinking how chuffed he would have been to see his old brand sweep the board, winning not only the Multi-Channel Award and the Menswear Award but also the Gold Award for Exporter of the Year.
Ben was a likeable character who entered into the spirit of Swinging London in the 60s with gusto. He launched his eponymous shirt brand in 1963, bringing the button-down Ivy League styling to the UK with huge success. Ben sold out in 1975 and since then the company has gone through various metamorphoses but retained a young following. Now, the collection features tailored clothing, jeans, T-shirts, footwear, accessories and women's wear as well as shirts, and its success overseas shows how British fashion remains at the cutting edge.
Short-listed in the menswear category was John Smedley, a brand with an even longer history. This company has been making knitwear, exclusively in England, for 220 years, now specialists in fine gauge knits which are to be found in top menswear shops in the UK and around the world. MS
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