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Huntsman announces collaboration with Reebok

Huntsman announces collaboration with Reebok

Sportswear firm Reebok has announced a collaboration with Savile Row tailors Huntsman that brings together the worlds of sport, fitness, fashion and innovation. The two iconic brands are working together on a one-of-a-kind project, Reebok x Huntsman, to create a prototype suit using Reebok’s exclusive new Flexweave material, a versatile new textile that can be produced using an unlimited array of fabrics.

The Huntsman prototype suit will extenuate the versatile potential of Reebok Flexweave, testing the material’s innovative figure-8 weave structure that can interlock different individual fibres. Led by Huntsman Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit.

“This is a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style – working with Flexweave to hit each of these essentials is an experiment we’ll relish,” said Campbell.

Huntsman will create the suit to the measurements of American football star and Reebok Running ambassador, Brandin Cooks. Cooks has worked closely with Reebok on the development of upcoming Flexweave footwear offerings and will now take centre stage in, testing the new textile’s potential in a creative and unexpected way. “Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings.  Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it,” said Brandin.

Reebok x Huntsman will conclude next  February with Huntsman delivering the suit to Cooks following months of experimentation and testing in its Saville Row workshop. For now, Huntsman has released some prospective sketches on the style and cut of the prototype garment.

“Flexweave is one of the most advanced steps in footwear upper construction. We are committed to bringing innovative technology to the running category to re-assert ourselves as a leader. We are thrilled to be partnering with Huntsman and push the limits of fit and function to develop a men’s suit using this innovative weave. Our goal is this level of tailoring in all our footwear,” said James Woolard, Brand Director, Reebok Running.

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/

Huntsman & Sons