A wide ranging dossier from the International Wine & Spirits Research, charting the rise and fall of drinking habits and tastes across the globe, reveals that Greeks are ahead of the rest of us in their consumption of wine, and by a very healthy margin. As ever, whatever the outlook, a glass of wine must help.
It was released in the run up to the next VINEXPO event in June, when the world’s wine and spirit producers descend upon Bordeaux for the largest event devoted to the drinks trade. While Greece is shown by the IW&R statistics to be combating any economic concerns by drinking up, the rest of Europe has cut back on alcohol during the economic crisis. The UK showed a 7.9per cent drop in wine drinking in the years between 2009 and 2013, but made up for that somewhat by taking more of the hard stuff of spirits. But the signs are that we are now coming out of this trough, and in particular are buying more and more sparkling wines. We are set to become the second largest wine market by value, after the US, and ahead of France, by 2018.
Those keen to visit VINEXPO will need to move fast – hotels get booked up, not just because of this event. Bordeaux has come top in an international competition as the best European travel destination.