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FOR MEN WHO KNOW BEST

DRESSING UP FOR THE SEASON

The London Season is upon us. This giddy whirl of sporting endeavour, cultural indulgence, party excess and dressing up is England’s answer to the religious-based festivals that take place on the Continent.

It kicked off, or rather splashed off, at the favourbrookwhitesuit.jpgend of March with the Oxford and Cambridge boat race on the Thames, but May sees it really get underway. Test cricket at Lords, the Chelsea Flower Show, and opera at Glydebourne are three of the long-standing May engagements, though plenty of nouveau fests are being added all the time.

Whether the excuse for each occasion is sporting or cultural, all have their own attendant social gatherings and style requirements. Once upon a time, these events provided the market place for marriageable young socialites, but now most attract eclectic crowds intent upon having a Jolly Good Time.

There has been much criticism of the way dress standards have slipped in the face of this onslaught by the hoi polloi. Young ladies dressed in attire more suitable for a disco have invaded Royal Ascot and other once exclusive gatherings - but one has to admire their hardiness, for these events are mainly open to the vagaries of the English climate.

gievesmorningsuit.jpgBut what is encouraging is that they and their young male companions recognise that dressing up is part of the agenda. Tailors have found more and more young men ordering dress coats for the Season, where but a short time ago the dress coat’s days seemed numbered.

Given a little more time and practice, and who knows, we could see a more general revival of style appreciation and the delights of dressing up that has been missing from the young male scene for too long.

Certainly, the Season provides the impetus. From morning dress at Ascot to brilliant blazers at Henley, dinner jackets at Glydebourne to linen suits and panamas at Goodwood,potkanskyblazer.jpg the Season is a varied test of a man's wardrobe.

For the man who likes to make a statement, the white dress suit at top is a glamourous option. By Favourbrook, it might be worn at a late summer evening dress occasion - or for a wedding. This is in ivory wool but Favourbrook are known for rather more opulent and colourful jackets and coats. Go to www.favourbrook.com

From Gieves & Hawkes comes the black coat, pale blue d.b. vest and striped trousers, above. This outfit is in their ready-to-wear collection but may be ordered bespoke.

panamahat.jpgRight, classic s.b. gold-buttoned blazer from Potkansky, of the type favoured at Lords and the Chelsea Flower Show.

And left, classic panama hat to go with a blazer or maybe a linen suit at Goodwood, a handmade straw that may be rolled up to fit in the carry-case.

 

HITTING THE HIGH SPOTS

JUST AS the home crowd of the Season has extended over the years, so too has its international aspect. Included on the main calender of events produced by one of its sponsors, Veuve Clicquot champagne, are such attractions as the White Nights Festival in St Petersburg, the Monaco Grand Prix, the Perati Literary Festival in Brazil, various Fashion Weeks, and the Prix de l’Arc de Triomphe in Paris.

Such additions, splendid though they may be, are clearly not part of the authentic London Season. Indeed, they extend it to way beyond the traditional closing date of August 12,  known as the Glorious Twelfth, when everyone who was anyone used to leave town to go shooting in the country. 

The dates listed here are selected as high spots of the true London Season (even though some are held outside London).

May
6 – 10   Test Cricket at Lords,  first Test played here in 1884
19 – 23 Chelsea Flower Show, first staged in 1862
21 – Aug 30 Glydebourne Opera - youngster at 75 this year.goodwoodcasual.jpg
June
5 – 6  The Derby dates back to 1780
8 – Aug 16  Royal Academy Summer Exhibition, held since 1768.
16 – 20 Royal Ascot began in 1711
22 – July 5  Wimbledon first meeting 1877
23 -  July 19 Gold Cup Polo since 1910
July
1 – 5 
Henley Royal Regatta started in 1839
28 – Aug 1 Glorious Goodwood racing since 1802, a more casual dress code established here by Edward Vll in the early 1800s, linen suits and panama favoured, as here.
August
1 -8
 Cowes Week began 1826

 

 
 

Summer 09 edition

:: SAVILE ROW Style Magazine ::

 
 
contact Home - Contents in brief
   
contact Style 1 - The Prince of Wales - an ongoing debate
   
contact Style 2 - Top guns in country fields of style
   
contact Style 3 - The Golden Shears Awards and winners
   
contact Style 4 - Interviews with the Gold and Silver tailors
   
contact Style 5 - The London Season is underway in full dress
   
contact Style 6 - Savile Row offers immediate clothing fix
   
contact Style 7 - Fast fashion costs the earth - bespoke tailoring better
   
contact Style 8 - Savile Row Selection
   
contact Style 9 - Accessories from top to toe
   
contact Grooming and Health - The natural beauty trail
   
contact Top Textiles - How Scottish Estate Tweeds inspired camouflage
   
contact Drinks /Dining -Climate conditions good for fine vintages
   
contact Culture - Divas and Shakespeare and evening dress
   
contact Travel - Short safaris and luxury in Scotland
   
contact Contact - Details and registration
   
contact Tailors of Savile Row - listing of top tailors and interviews
   
contact Archive - Back Issues
 
     
 

:: DRESSWEAR FOR EVERYONE ::

 

TIME WAS when any gentleman attending the attractions of the Season would have his own bespoke kit for the different occasions. But as more and more people have come to enjoy it over the years, without having recourse to a suitable wardrobe of bespoke clothing, so the developing ready-to-wear industry came to the rescue, and its hire service in particular.

mossbroskit.jpg

Above, suitably kitted out by Moss Bros, two for Ascot. The guide advises:
"Don't wear your top hat at an angle. Resist the temptation to rest it on your ears.
"When doing up the buttons on your waistcoat, remember to always leave the bottom button undone.
"Whatever you do, never have an untucked shirt beneath your waistcoat.

A bespoke morning coat is a thing of beauty, a testament to the tailor’s art. But for a day or two at the races, maybe the odd or even non-odd wedding, its price is far beyond the purse of the average punter. Into this breach stepped the Brothers Moss.

Moss Bros, founded in 1851 by Moses Moses, became synonymous with gentleman’s dress hire for the Season’s occasions. Its former headquarters in the heart of Covent Garden attracted not just those who could not afford a Savile Row suit of tails, but lords and ladies, the great and the good, who headed here for the correct attire for events, from top hat to shiny shoes.

Its bespoke tailoring department has long since gone, and the Moss family too – though Monty Moss, great-grandson of the founder, attended this year’s annual tailor’s dinner. But having survived various vicissitudes over the years, the company  has regained some of its former status as the place to go to get dressed up – if you can’t go to Savile Row. And it has issued a handy little pocket guide of what to wear and how for the tailcoat ensemble.

It might be fairly claimed that Moss Bros has done more to bring topper and tails to the people than anyone else.